"Natural" skin oil: what the label actually means

On a skincare label, "natural" has no legal definition in the UK. A brand can call a skin oil natural whether it's mostly plant oils or only contains a drop of one. The ingredient list tells you far more than the word on the front.

Is there a standard for natural skincare?

There's an international guideline, ISO 16128, that sets out how to calculate how much of a product is natural or natural-derived. It's voluntary, though, and brands don't have to use it. Some independent certifications have their own stricter rules.

Is natural always better for your skin?

Not automatically. Plenty of natural ingredients, like some essential oils, can irritate skin. Plenty of lab-made or processed ingredients are gentle and well tested. What matters is what each ingredient does and how your skin reacts to it.

What should you look for on a skin oil label instead?

  • A short, readable ingredient list. You should be able to see what each ingredient is.
  • No added fragrance. Watch for parfum and essential oils if your skin reacts easily.
  • Cold-pressed oils. Pressing without heat helps keep the oil closer to its natural state.
  • An antioxidant such as vitamin E, which helps keep oils fresh.
  • A period-after-opening symbol, such as 6M, so you know how long it keeps.

What about "natural-derived" ingredients?

These start from a natural source but are processed. Olive-derived squalane is a good example: it starts as olive oil and is made more stable, so it lasts longer and suits skin well. Here's what squalane and the other ingredients in Universal Oil do.

How we approach it

We'd rather show you everything than lean on a word. Universal Oil is made from plant oils and plant-derived ingredients, with vitamin E, and nothing added for scent. Every ingredient is listed with the reason it's there.

Quick answers

What is a natural skin oil?

Usually an oil made mostly from plant oils. Check the ingredient list to see exactly what's in it.

Is "natural" regulated for cosmetics in the UK?

No. There's no legal definition, only voluntary standards and certifications.

Are natural oils safe for sensitive skin?

Not always. Patch test any new product, natural or not.